游中国，有中行 | 乐山乐水乐逍遥 Joy in Leshan

Amidst the confluence of the Minjiang and Dadu Rivers, Leshan transforms the ancient lament of "Shu's Impassable Roads" into a network of connectivity, rejuvenating the ancient city with vibrant new life. Let's unfold this cultural and culinary tapestry of Leshan and discover its unique charm.

The Leshan Giant Buddha, standing at 71 meters in total height, is the world's tallest stone-carved statue of Maitreya Buddha, and a profound testament to the wisdom and devotion of ancient craftsmen.

Bank of China has provided over RMB 600 million in credit support for key local tourism projects, promoting the enhancement of tourism facilities and visitor experiences.

Stepping into the ancient town of Jiajiang, we can experience the millennium-old craft of Jiajiang New Year Paintings—a national intangible cultural heritage. 

To date, Bank of China has extended over RMB 30 million in loans to support the development of Jiajiang's papermaking industry. The Bank also launched the "Passing on the Torch, Inheriting with Heart" Initiative to safeguard intangible cultural heritage, empowering this legacy to achieve new glory.

"Sichuan is the land of food, but Leshan holds its truest flavor!" This culinary paradise hides the most authentic tastes of Sichuan spirit.

Leveraging its "BOC SmartPay" platform, Bank of China targets "small yet vibrant" cultural and tourism quarters to develop tailored payment scenarios, such as "snacks & dining" and "hotel stays".